FC Bayern was founded in 1900 by 11 football players, led by Franz John. Although Bayern won its first national championship in 1932, the club was not selected for the Bundesliga at its inception in 1963. The club had its period of greatest success in the middle of the 1970s when, under the captaincy of Franz Beckenbauer, it won the European Cup three times in a row (1974–1976). Overall, Bayern has reached ten European Cup/UEFA Champions League finals, most recently winning their fifth title in 2013 as part of a continental treble. Bayern has also won one UEFA Cup, one European Cup Winners' Cup, one UEFA Super Cup, one FIFA Club World Cup and two Intercontinental Cups, making it one of the most successful European clubs internationally and the only German club to have won both international titles. Since the formation of the Bundesliga, Bayern has been the dominant club in German football, winning 27 titles, including six consecutively since 2013. They have traditional local rivalries with 1860 Munich and 1. FC Nürnberg, as well as with Borussia Dortmund since the mid-1990s.
Fußball-Club Bayern München e.V. , commonly known as FC Bayern München ( German pronunciation: [ʔɛf tseː ˈbaɪɐn ˈmʏnçn̩] ), FCB , Bayern Munich , or FC Bayern , is a German sports club based in Munich , Bavaria (Bayern). It is best known for its professional football team, which plays in the Bundesliga , the top tier of the German football league system , and is the most successful club in German football history, having won a record 28 national titles and 18 national cups . 
Brands that have endured through the ages.
What is it about brands with longevity and staying power; those that stay the course when so many others fall by the wayside? Is there something they do that we should know about? As an entrepreneur starting in a new business venture, it is important to know about the value of good branding.
What is a brand?
There are confusing misconceptions about what exactly constitutes a brand. Many wrongly identify it with a company, service, or product’s logo – and yet this is incorrect. The term brand relates to a far broader, all encompassing notion of a company’s standing in the perception of the consumer. Branding is more about how the consumer responds emotionally to a product, and while this can be influenced to a certain extent by the manufacturer or provider, branding tends to be shaped more by the way a product is responded to by its end-users.
Still confused? Perhaps it is easier to think about the core values we subconsciously attach to a few of the better known big name brands:
Hoover: Dependable, reliable.
Gucci: Indulgent, luxurious.
The Body Shop: Ethical, sustainable.
Coca-Cola: Carefree, fun-loving.
Apple: Humanist, cool.
By harnessing the power of good branding and the potency of the feelings they engender in the consumer, the five companies listed above have secured their place at the top for many years.
Getting it right.
Branding is the emotional corporate image of a product, and sometimes it is hard to get it right. For a new start-up business, it is wise to start off with the branding before going anywhere near logos or the visual identity of a product. Consider the core values of the business and how this can be reflected throughout the corporate model. Everything the company produces, owns, and does should adhere to the core values of the business so that a consistent message is transmitted. Once this is nailed, move on to company identity and design, and the all important logo. When all this is combined successfully, good branding occurs.
A fine example of a brand that has gone through the ages is the classic British furniture manufacturer Ercol. Started back in 1920, this long established purveyor of finely designed furniture knows a thing or two about branding. Good design, function, and comfort are all associated with the Ercol brand and their high quality furniture has graced thousands homes throughout the United Kingdom. Several generations of British families have had Ercol furniture in their homes, and the familiarity of the graceful shapes and simple lines makes the general public feel comfortable and warmly disposed towards the brand. This combination of nostalgia and an innate stylishness taps into the current love affair with all things mid-century modern – although in actual fact Ercol has changed little over the years. While some brands feel the need to adjust their place in the perceptions of the consumer and undertake re-branding, Ercol has avoided this by evolving to meet the changing tastes of the design-savvy consumer, while also holding fast to their core values of great design, comfort, and functionality.
Entrepreneurs could learn a lot from studying a great British furniture brand such as Ercol. They have been around for almost a century, which certainly proves that they are doing something right.stating that there must be more of an effort to made all round in learning other languages and reiterated that English is really not all that universal.